Our approach

One repeatable loop, run well.

Brisa Haal's work is organized as a four-stage loop. We don't try to skip stages, and we don't run stages in parallel until we have data from the previous one. Each pass through the loop makes the next pass shorter.

About this page

This page explains the four stages of our work in plain language. For lab capabilities and partnerships, see the R&D page. For the outcomes we measure, see Impact.

The four stages

Click any stage for a deeper description.

Stage 01 — Field research

It starts on the beach.

Field research is the foundation of everything that follows. We visit coastal sites, characterize the material we find, and document the conditions in which it appears. The work is small in volume and large in time: a typical site visit yields a few kilograms of carefully-labeled material and a notebook full of measurements.

We work with local partners — coastal municipalities, cleanup nonprofits, and community groups — because they know the sites better than we ever will. The relationships we build in this stage shape every later stage.


Stage 02 — Sample preparation

A stable input, every time.

Raw material is highly variable — moisture, particle size, and composition shift with weather, season, and site. To do useful downstream work, we need a consistent starting point.

Sample preparation is unglamorous and essential. We clean, dry, and grind material, then run a battery of baseline measurements. Every batch is logged. Every step is documented. The output is a stable, characterized input that the rest of the lab can rely on.


Stage 03 — Process development

Where the science happens.

With a stable input in hand, we test conversion processes. The work is iterative: run a small experiment, measure the outcome, change one variable, run it again. We log every run.

Process development is also where we work most closely with academic collaborators. Their depth in specific sub-disciplines complements our applied focus, and our process data gives them a steady stream of applied questions worth investigating.


Stage 04 — Scale-up

From the bench to the pilot line.

A process that works in a 1-liter reactor on a Tuesday afternoon doesn't automatically work in a 100-liter reactor on a Wednesday morning. Scale-up is its own discipline: mixing, heat transfer, and operator workflow all change.

We pilot promising processes in our facility, measure throughput and unit cost, and iterate. The goal at this stage isn't a final product — it's proof that the economics work, the process is repeatable, and the footprint is acceptable.

What comes after the loop.

When a process survives scale-up, we talk to partners: offtake agreements, co-investment, joint development, or licensing. We'd rather take a process all the way than license it halfway.